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8. Pre Read_Marketig Mix - Pre Read: Marketing Mix The term marketing mix was coined in an article written by Neil Borden called The Concept of the | Course Hero
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The 4 Ps of Marketing and the Marketing Mix: An In-Depth Guide
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PDF) The Concept of the Marketing Mix' | Rumeninng Abrantes dos Santos - Academia.edu
Marketing Mix
The 4 P's of Marketing + Marketing Mix Examples - SEOptimer
PDF) The Concept of the Marketing Mix' | Rumeninng Abrantes dos Santos - Academia.edu
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Business Consultants - #Marketing_Mix_Meaning_and_its_Elements. Neil Borden in the year 1953 introduced the term Marketing mix, an extension of the work done by one of his associates James Culliton in 1948. Marketing Mix -